mertserim.fyi · v. 2026
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Case study · Academy of Arts and Design London ·

Üretimhane: a custom image generator and social media templates

One system for a catalog that never stops changing

Üretimhane: a custom image generator and social media templates
  • Academy of Arts and Design London
  • Üretimhane
  • Station Creative
  • Dirtybarn
  • 2025
  • Creative Producer
  • Team of three

Challenge

Üretimhane runs a constantly changing catalog of programs across very different creative fields, each needing its own announcement on social media and the website. A fixed identity makes the catalog monotonous, while a different look for every program feels scattered. They needed a flexible, instantly recognizable visual language their small team could produce at pace.

Approach

We treated it as a system, not a series of one-off designs. In about a month, we built it in two connected parts: templates for six purposes across programs and verticals, and a custom tool that generates the pattern artwork, producing variety without losing consistency. We applied it across social channels and the website so both feel like one experience.

110courses and events announced with the visual system
14 monthsin daily use since launch, and still going
171M+pattern settings in the generator, each giving a new image on every click

Solution

A visual language built on pattern, color, and shape. Six templates let pattern and photo covers share one structure. The custom generator builds layered patterns from rows and blocks in six shape styles, using two colors on a chosen background, at any size. Users can lock, switch or randomize every setting, giving the team practically endless combinations that all look unmistakably Üretimhane.