GoDaddy: 90 illustration-led designs

• GoDaddy
• Dirtybarn
• 2024-2025
• Creative Producer
• Team of four

Challenge

Providing a steady supply of illustration-led designs to enrich the library, timed to seasonal campaigns, small-business moments, and occasions. The designs had to work for people with no design background: flexible enough to customize, and finished enough to use straight away. All of it had to arrive on a schedule that matched their campaign calendar.

Approach

For each of the three projects, we studied the campaign, the audience (vendors, SMEs, everyday users), and what they'd want to say. We then created original illustrations with purpose-written text, delivering 90 designs in total. Each project ran 4-6 weeks with two review rounds, and every delivery landed on time.

Solution

We delivered 90 illustration-led designs across three collaborations, expanding GoDaddy Studio's content library from vendor and small-business promotions to World Compliment Day. Each paired original illustration with clear, purpose-written text, in editable and static formats for every skill level. Every collection shipped on time, and GoDaddy Studio kept coming back.