FxPro: Animated stickers for a trading community

• FxPro
• Dirtybarn
• 2023
• Content Lead
• Team of two

Challenge

Creating visual materials to show up in the places their community already spends time, like WhatsApp, Telegram, and Instagram, and give people something fun to interact with rather than another announcement to scroll past.

Approach

We started with research into how trading communities talk, how existing visual content translates in the community and competitors. We ran two rounds of design review with the FxPro team, and the pack was approved after the second round. Working within brand guidelines and platform requirements from the start kept revisions minimal, and the whole project was done in under a month.

Solution

The result is an animated sticker pack of trading-culture reactions, each with its own motion and personality. The pieces are playful without losing the brand's identity. We delivered every sticker in MOV, GIF, and WebM, so the pack was ready to use across FxPro's social and messaging channels without further conversion. The stickers give FxPro's community a lighter, more human way to interact with the brand and with each other.