Clipchamp: 40 customizable assets for its library

• Microsoft
• Clipchamp
• Dirtybarn
• 2022-2023
• Creative Producer
• Team of four

Challenge

Creating visual content for the platform's asset library to be customized by its users to their needs.

Approach

We brainstormed a set of visual styles and approaches that would fit the visual identity of the platform while maintaining our unique touch. We understood the target audience and optimized the content for engagement.

Solution

We created three sets for Clipchamp’s asset library across two briefs: an Illustrative Sticker Pack, Holographic Seamless GIFs and Streaming Overlays. Built to stay flexible and on-brand, the assets reach users across the Windows app, browser and Microsoft 365.